Ries & Ries

Ries Pieces

What can a red nose do?

What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign started in...

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What's happening in the world of #brandnews? Find out the latest on @instagram Ads, @Hyundai and much more: http://t.co/wqjXrKMm5M #brands

Advertising Age

Your Focus on Benefits Won't Benefit Your Brand

A product benefit is an abstract claim that might not resonate with a consumer. A killer product...

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Visual Hammer by Laura Ries