Ries & Ries

Ries Pieces


Burger King loses its way

What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and a...

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@lauraries


To be successful today, you must touch base with reality. And the reality that really counts is what's already in the prospect's mind.

Advertising Age


Having a Better Brand Is Better Than Having a Better Product

In the marketing community, there is a struggle between two schools of thought: brand vs. product.

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Visual Hammer by Laura Ries