Ries & Ries

Ries Pieces

Flying Flags on the Fourth

As we celebrate the Fourth of July holiday here in the United States, I am reminded of the emotional power flags have....

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Double #branding is resisted by many right-brain marketing people for one reason... http://t.co/4hSCWCVaJH

Advertising Age

Is There a Marketing Lesson to Be Learned From Donald Trump?

For a challenger brand to have a chance, it has to have a single message -- that it hammers home...

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Visual Hammer by Laura Ries