Selling a marketing program to top
management is one of the most
difficult jobs in business. Why?
Because left-brain management
is not on the same wavelength as
right-brain marketing. To be an
effective marketing person today,
you need to learn how to deal with
left-brain thinkers who are highly
verbal, logical and analytical.
Our book, War in the Boardroom,
can be your invaluable guide.

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