Marketing and management are at war in today’s boardrooms.
The reason for the war is that marketing and management don’t
understand each other. The reason they don’t understand each
other is that their brains are different. Management people tend
to be left-brain thinkers: they are verbal, logical and analytical.
Marketing people tend to be right-brain thinkers: they are visual
intuitive and holistic.

In WAR IN THE BOARDROOM: Why Left-Brain Management and
Right-Brain Marketing Don’t See Eye-to-Eye and What to Do
About It, world-renown marketing strategists and best-selling
authors Al & Laura Ries explore the conflict between marketing
and management and document how it is bad for companies,
careers, brands, stockholders and consumers alike.

Working together can be difficult when one side believes in
reality, cleverness and communication and the other side
believes in perception, credentials and positioning. The goal of
this “entertaining and enlightening” book is to get marketing
and management to better understand and appreciate each
other’s roles in helping brands to succeed. In other words, to
bring diversity in thinking to the boardroom.

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About the Authors

Al Ries and his daughter & partner Laura Ries are two of the
world’s most respected marketing consultants. Since 1994, their
firm Ries & Ries has consulted with top Fortune 500 companies
around the world including Microsoft, Disney, Unilever, Ford and
Frito-Lay. They are the authors of other bestselling and
quintessential business books such as The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR.

With his books, Positioning, Marketing Warfare and Focus, Al has
been making waves in the marketing industry for years. Al was
recently named as one of the top 10 Business Gurus by the
Marketing Executives Networking Group. Laura, now a guru in her
own right, has been named as such by Business 2.0 magazine as
well as chosen as a “top 40 under 40” by the Atlanta Business
Chronicle. Laura is also a frequent marketing commentator and
guest on Fox News, CNN, CNBC, Fox Business and Bloomberg.