Books by RIES: The Foundation of Modern Marketing
Books by RIES: The Foundation of Modern Marketing
Books by RIES: The Foundation of Modern Marketing
Our books lay out the core principles that guide our work - from owning a position in the mind, to creating a new cateory to be first in, to identifying the strategic enemy to using a visual hammer and developing a brand battlecry. These books are essential reading for marketers, students and brand leaders around the world.
Our books lay out the core principles that guide our work - from owning a position in the mind, to creating a new cateory to be first in, to identifying the strategic enemy to using a visual hammer and developing a brand battlecry. These books are essential reading for marketers, students and brand leaders around the world.
Our books lay out the core principles that guide our work - from owning a position in the mind, to creating a new cateory to be first in, to identifying the strategic enemy to using a visual hammer and developing a brand battlecry. These books are essential reading for marketers, students and brand leaders around the world.
"The next breakthrough in Positioning thinking.
Laura Ries simplifies, amplifies and challenges us to get serious about what we stand for."
Seth Godin
Author, This is Marketing
The latest book from bestselling author Laura Ries
The Strategic Enemy
How to Build and Position a Brand Worth Fighting For
Discover Laura Ries’s newest book, The Strategic Enemy, a powerful guide to building a brand worth fighting for by focusing on what truly sets you apart. Learn how the world’s most energetic brands use a clear enemy, sharp positioning, and a visual hammer to capture attention and win in the mind of the consumer.
Buy Now: The Strategic Enemy
How to build a brand worth fighting for.
How to build a brand worth fighting for.
How to build a brand worth fighting for.
In The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, bestselling author and positioning strategist Laura Ries delivers an exciting and powerful new discussion of how some of the world’s most energetic brands make an impact and rally consumers to their cause.
She explains the key to effective brand positioning - identifying an “enemy”- and shows you how to use an indisputable difference and distinctive visual hammer to drive your brand into the minds of consumers.
Illustrative case studies like Liquid Death, Chick-fil-A, Salesforce, TikTok and Dude Wipes demonstrate how to effectively position your brand by identifying the enemy.
Why saying No is the best way to find your focus and identify the enemy.
How to keep your brand from becoming its own worst enemy due to excessive line-extensions.
When you are the leader, how to anchor your brand in the mind to protect it from enemies that will eventually attack.
In The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, bestselling author and positioning strategist Laura Ries delivers an exciting and powerful new discussion of how some of the world’s most energetic brands make an impact and rally consumers to their cause.
She explains the key to effective brand positioning - identifying an “enemy”- and shows you how to use an indisputable difference and distinctive visual hammer to drive your brand into the minds of consumers.
Illustrative case studies like Liquid Death, Chick-fil-A, Salesforce, TikTok and Dude Wipes demonstrate how to effectively position your brand by identifying the enemy.
Why saying No is the best way to find your focus and identify the enemy.
How to keep your brand from becoming its own worst enemy due to excessive line-extensions.
When you are the leader, how to anchor your brand in the mind to protect it from enemies that will eventually attack.
In The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, bestselling author and positioning strategist Laura Ries delivers an exciting and powerful new discussion of how some of the world’s most energetic brands make an impact and rally consumers to their cause.
She explains the key to effective brand positioning - identifying an “enemy”- and shows you how to use an indisputable difference and distinctive visual hammer to drive your brand into the minds of consumers.
Illustrative case studies like Liquid Death, Chick-fil-A, Salesforce, TikTok and Dude Wipes demonstrate how to effectively position your brand by identifying the enemy.
Why saying No is the best way to find your focus and identify the enemy.
How to keep your brand from becoming its own worst enemy due to excessive line-extensions.
When you are the leader, how to anchor your brand in the mind to protect it from enemies that will eventually attack.
Other Books by RIES
The #1 Marketing Book in the World
The #1 Marketing Book in the World
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
Positioning: The Battle for your Mind is the book that continues to revolutionize the world of marketing around the world with over 6 million copies sold. Instead of communicating the benefits of your brand, you need to look inside the mind of the consumer to find a position you can own.
Positioning: The Battle for your Mind is the book that continues to revolutionize the world of marketing around the world with over 6 million copies sold. Instead of communicating the benefits of your brand, you need to look inside the mind of the consumer to find a position you can own.
Positioning: The Battle for your Mind is the book that continues to revolutionize the world of marketing around the world with over 6 million copies sold. Instead of communicating the benefits of your brand, you need to look inside the mind of the consumer to find a position you can own.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Ready to position your brand for leadership? Let's talk →
RIES. Positioning Pioneers.
Ries © 2025
RIES. Positioning Pioneers.
Ries © 2025
RIES. Positioning Pioneers.
Ries © 2025
Ready to position your brand for leadership? Let's talk →
RIES. Positioning Pioneers.
Ries © 2025
RIES. Positioning Pioneers.
Ries © 2025