Positioning Workshop Sessions

Whether it is a positioning problem or a new brand opportunity, RIES knows how to isolate the issues, find the strategic solution, then rally and unite your team to support it.

Principles

Understanding the why is as important as the what.

Understanding the why is as important as the what.

Understanding the why is as important as the what.

Strategy

We lead your team and work together to develop the positioning stategy.

We lead your team and work together to develop the positioning stategy.

We lead your team and work together to develop the positioning stategy.

Courage

A strategy is nothing if your team isn’t sold on it.

A strategy is nothing if your team isn’t sold on it.

A strategy is nothing if your team isn’t sold on it.

Our Positioning Workshop experience

Our Positioning Workshop experience

The first session starts with a review of the principles of positioning to ground your team in the fundamentals. Then the real magic of the our approach is working together. RIES will listen and guide your team to the solution so everybody is aligned and enthusiastic on the positioning. We don't just show up and say what to do, we actively get you involved in the process and provide the why behind the decisions. When you know the why it gives you the courage to be bold.

The first session starts with a review of the principles of positioning to ground your team in the fundamentals. Then the real magic of the our approach is working together. RIES will listen and guide your team to the solution so everybody is aligned and enthusiastic on the positioning. We don't just show up and say what to do, we actively get you involved in the process and provide the why behind the decisions. When you know the why it gives you the courage to be bold.

The first session starts with a review of the principles of positioning to ground your team in the fundamentals.

Then the real magic of the our approach is working together. RIES will listen and guide your team to the solution so everybody is aligned and enthusiastic on the positioning.

We don't just show up and say what to do, we actively get you involved in the process and provide the why behind the decisions. When you know the why it gives you the courage to be bold.

What We Work On

We help companies define, refine, and dominate their category using timeless positioning principles.

Positioning Strategy

We craft a clear, differentiated position in the mind of your customer.

Positioning Strategy

We craft a clear, differentiated position in the mind of your customer.

Positioning Strategy

We craft a clear, differentiated position in the mind of your customer.

Positioning Strategy

We craft a clear, differentiated position in the mind of your customer.

Strategic Enemy

We identify your strategic enemy to clarify your position and rally customers to your cause.

Strategic Enemy

We identify your strategic enemy to clarify your position and rally customers to your cause.

Strategic Enemy

We identify your strategic enemy to clarify your position and rally customers to your cause.

Strategic Enemy

We identify your strategic enemy to clarify your position and rally customers to your cause.

Category Creation

We help you define and name the category you successfully can position yourself in.

Category Creation

We help you define and name the category you successfully can position yourself in.

Category Creation

We help you define and name the category you successfully can position yourself in.

Category Creation

We help you define and name the category you successfully can position yourself in.

Brand Focus

Want to get rid of the clutter? We help simplify, sharpen, and strengthen your brand.

Brand Focus

Want to get rid of the clutter? We help simplify, sharpen, and strengthen your brand.

Brand Focus

Want to get rid of the clutter? We help simplify, sharpen, and strengthen your brand.

Brand Focus

Want to get rid of the clutter? We help simplify, sharpen, and strengthen your brand.

Naming & Verbal Identity

We create short, sharp, and memorable names that stick in the mind.

Naming & Verbal Identity

We create short, sharp, and memorable names that stick in the mind.

Naming & Verbal Identity

We create short, sharp, and memorable names that stick in the mind.

Naming & Verbal Identity

We create short, sharp, and memorable names that stick in the mind.

Visual Hammer Development

We find and help create a visual that makes your positioning unforgettable.

Visual Hammer Development

We find and help create a visual that makes your positioning unforgettable.

Visual Hammer Development

We find and help create a visual that makes your positioning unforgettable.

Visual Hammer Development

We find and help create a visual that makes your positioning unforgettable.

What Clients Are Saying

What Clients Are Saying

  • When we were at crossroads, confused with what direction to take, RIES gave us the right direction.

    R. G. Chandramogan

    Founder & Chairman of Hatsun Agro Products

  • RIES has world-class thought leadership in brand positioning and competitive marketing strategy. They shed a light on our most pivotal product brand launch. True visionaries.

    Paul Kim

    VP Strategy, Samsung

  • The RIES session experience was amazing. I definitely learned an incredible amount and we are so excited to put the strategy into practice!

    Jonathan Weins

    CEO, Pop Meals

  • RIES didn't just develop a tremendous visual hammer and battlecry, but they explained the reasoning, which provided me the confidence to be brave. I will never forget it.

    Alvaro Aguilar

    Founder, Curato de Kilo

  • When we were at crossroads, confused with what direction to take, RIES gave us the right direction.

    R. G. Chandramogan

    Founder & Chairman of Hatsun Agro Products

  • RIES has world-class thought leadership in brand positioning and competitive marketing strategy. They shed a light on our most pivotal product brand launch. True visionaries.

    Paul Kim

    VP Strategy, Samsung

  • The RIES session experience was amazing. I definitely learned an incredible amount and we are so excited to put the strategy into practice!

    Jonathan Weins

    CEO, Pop Meals

  • RIES didn't just develop a tremendous visual hammer and battlecry, but they explained the reasoning, which provided me the confidence to be brave. I will never forget it.

    Alvaro Aguilar

    Founder, Curato de Kilo

  • "Laura has taken her father Al Ries’ positioning concept to a new level. The Strategic Enemy provides a huge number of fascinating company examples along with her insightful analysis of each case."

    R. G. Chandramogan

    Founder & Chairman of Hatsun Agro Products

  • It’s no longer enough to simply stand for something. Laura unpacks the best examples in modern marketing to show why the most powerful position is to push against another position.

    Paul Kim

    VP Strategy, Samsung

  • The RIES session experience was amazing. I definitely learned an incredible amount and we are so excited to put the strategy into practice!

    Jonathan Weins

    CEO, Pop Meals

  • RIES didn't just develop a tremendous visual hammer and battlecry, but they explained the reasoning, which provided me the confidence to be brave. I will never forget it.

    Alvaro Aguilar

    Founder, Curato de Kilo

  • "This is a remarkable playbook for anyone brave enough to define their brand by what they stand against. Laura shows that choosing an enemy isn’t about negativity — it’s about clarity, courage, and standing for something that matters. If you want your brand to stand out, start here."

  • When we were at crossroads, confused with what direction to take, RIES gave us the right direction.

    R. G. Chandramogan

    Founder & Chairman of Hatsun Agro Products

  • RIES has world-class thought leadership in brand positioning and competitive marketing strategy. They shed a light on our most pivotal product brand launch. True visionaries.

    Paul Kim

    VP Strategy, Samsung

  • The RIES session experience was amazing. I definitely learned an incredible amount and we are so excited to put the strategy into practice!

    Jonathan Weins

    CEO, Pop Meals

  • RIES didn't just develop a tremendous visual hammer and battlecry, but they explained the reasoning, which provided me the confidence to be brave. I will never forget it.

    Alvaro Aguilar

    Founder, Curato de Kilo

The Positioning Hotline

Being a leader isn’t easy, wouldn’t it be nice if there was a hotline to call? Well now there is.

Have a positioning dilemma? Need a second opinion on your strategy?

Your agency saying one thing and your team another? Maybe you are unclear if there is a problem or not?

RIES will give you the straight talk on your positioning. A hotline call will give you fast and honest feedback.

For leaders that want the truth on their positioning with no strings attached.

Positioning Clients Like:

Ready to position your brand for leadership? Let's talk →

RIES. Positioning Pioneers.

Ries © 2025

RIES. Positioning Pioneers.

Ries © 2025

RIES. Positioning Pioneers.

Ries © 2025

RIES. Positioning Pioneers.

Ries © 2025