1926-2022
1926-2022
Al Ries: The Father of Positioning
Al Ries: The Father of Positioning
Al Ries: The Father of Positioning
Al Ries was the father of positioning, a legendary marketing strategist, a global brand in his own right and the bestselling author of 12 books that have sold over 6 million copies worldwide.
Al Ries was the father of positioning, a legendary marketing strategist, a global brand in his own right and the bestselling author of 12 books that have sold over 6 million copies worldwide.
Al Ries was the father of positioning, a legendary marketing strategist, a global brand in his own right and the bestselling author of 12 books that have sold over 6 million copies worldwide.
Al Ries was the pioneer who redefined marketing strategy for a generation. He introduced the concept of positioning—the idea that marketing is not about products, but about owning a place in the mind. His ideas continue to shape how brands lead, grow, and endure today.
Al Ries was the pioneer who redefined marketing strategy for a generation.
He introduced the concept of positioning—the idea that marketing is not about products, but about owning a place in the mind. His ideas continue to shape how brands lead, grow, and endure today.
Al Ries was the pioneer who redefined marketing strategy for a generation.
He introduced the concept of positioning—the idea that marketing is not about products, but about owning a place in the mind. His ideas continue to shape how brands lead, grow, and endure today.
Books by Al Ries
The groundbreaking works that defined modern marketing and continue to shape brand strategy around the world.
The #1 Marketing Book in the World
The #1 Marketing Book in the World
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
Positioning: The Battle for your Mind is the book that continues to revolutionize the world of marketing around the world with over 6 million copies sold. Instead of communicating the benefits of your brand, you need to look inside the mind of the consumer to find a position you can own.
Positioning: The Battle for your Mind is the book that continues to revolutionize the world of marketing around the world with over 6 million copies sold. Instead of communicating the benefits of your brand, you need to look inside the mind of the consumer to find a position you can own.
Positioning: The Battle for your Mind is the book that continues to revolutionize the world of marketing around the world with over 6 million copies sold. Instead of communicating the benefits of your brand, you need to look inside the mind of the consumer to find a position you can own.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The 22 Immutable Laws of Marketing
Violate them at your own risk!
The 22 Immutable Laws of Branding
How to build a product or service into a world-class brand.
Focus
The future of your company depends on it.
The Origin of Brands
Discover the natural laws of product innovation.
The Fall of Advertising
Public Relations builds brands. Advertising maintains them.
War in the Boardroom
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Marketing Warfare
Marketing is war, where the competition is the enemy and the customer is the ground to be won.
Bottom-Up Marketing
Effective strategy is not developed in the boardroom.
Horse Sense
If you want to get ahead in business, think like a jockey.
The Life of Al Ries
A look back at the moments, ideas, and achievements that defined the life and legacy of a true marketing pioneer.
Early Years
Positioning
Ries & Ries
Marketing Hall of Fame
Early Years
Positioning
Ries & Ries
Marketing Hall of Fame
Early Years
Positioning
Ries & Ries
Marketing Hall of Fame
Early Years
Positioning
Ries & Ries
Marketing Hall of Fame
The World on Al Ries
From The New York Times to Ad Age, discover how leading media outlets chronicled Al Ries’s groundbreaking ideas and enduring impact on the world of marketing.
Historic Moments & Talks
A curated collection of talks, interviews, and landmark recognitions that capture Al Ries’s lifetime of influence on marketing thinking.
Positioning Meets the Visual Hammer
The Power of Branding Beyond Your Logo
Make Your Name a Visual Hammer
Positioning Meets the Visual Hammer
The Power of Branding Beyond Your Logo
Make Your Name a Visual Hammer
In Memory of Al Ries
Messages from around the world remembering the man who reshaped modern marketing — including a heartfelt reflection from Laura Ries.
“World’s Greatest Dad!”
Dear Dad,
For 28 years you have been the very best business partner and for 51 years you have been the very best Dad, mentor, copy editor, cheerleader, and friend.
We have spent so many days and nights together at work and play around the world. I am grateful for every lesson and opportunity you have given me.
Working by your side was my dream come true since I was a little girl. Forget business school, the Ries marketing education you gave me is way better than I could have ever gotten at Harvard or Kellogg.
It is hard to even put in words how much you mean to me and how amazing and exciting my life has been because of you, your support, your love, and all our work together at Ries consulting.
But I am not the only one you have touched with your generosity and marketing ideas - that is why I wanted to put together this special website so Ries devotees could all show our appreciation of you, all you have contributed to the marketing, and how your revolutionary positioning concept will continue to lead companies to success.
Dad, you were the real thing and the greatest marketing mind the world has ever seen. You will live on in our hearts forever, in your namesake positioning firm, and on the on bookshelves of many, many, many generations to come.
Love,
Laura
Laura Ries
Chairwoman, RIES
“Al was was a brilliant marketer; but an even better human being. He was a man of integrity who will be greatly missed.”
“Al was was a brilliant marketer; but an even better human being. He was a man of integrity who will be greatly missed.”
“Al was was a brilliant marketer; but an even better human being. He was a man of integrity who will be greatly missed.”
John Schnatter
Fan of Positioning & a Ries consulting client
"Al Ries was a true visionary, a luminary, and most importantly a wonderful human being."
"Al Ries was a true visionary, a luminary, and most importantly a wonderful human being."
"Al Ries was a true visionary, a luminary, and most importantly a wonderful human being."
Paul Kim
VP, Strategy, Samsung
RIES. Positioning Pioneers.
Ries © 2025
RIES. Positioning Pioneers.
Ries © 2025
RIES. Positioning Pioneers.
Ries © 2025
RIES. Positioning Pioneers.
Ries © 2025